In the digital landscape, user experience continues to be a competitive advantage for businesses. In fact, UX is so important that Google has recently made it a key ranking signal for mobile search results. As a result of this shift in emphasis, users are now more wary of websites and apps than ever before. They also demand simplicity and efficiency from every interaction. This has led to the rise of conversational interfaces and AI-powered chatbots as an innovative solution. But with so many chatbot services available on the market today, it’s important to understand what sets your company’s implementation apart from the rest. Now is the time to take your chatbot strategy to the next level by embracing these six key differentiators of conversational AI:
Integration with existing platforms
One of the best ways to establish trust with your users is by connecting your bot with existing platforms that people already know and love. By enabling your bot to interact with existing platforms such as email, SMS, CRMs, and more, you can greatly reduce the learning curve associated with new technologies by enabling your bot to communicate with existing workflows. This will also help you optimize your time and resources as you can leverage existing integrations to grow the functionality and scale of your bot without needing to build a dedicated infrastructure from scratch.
Natural language understanding
One of the biggest challenges for businesses implementing chatbots is the ability to recognize and understand unstructured and informal language. This is crucial in order to ensure a seamless user experience. This requires a robust natural language understanding (NLU) engine that can analyze unstructured data, identify user intent, and select the best course of action from a variety of options. The engine behind your chatbot should be able to understand phrases that aren’t in a strict, predetermined sentence structure. This is especially important when your bot is handling customer support inquiries, where the best solutions aren’t always found within a set of predetermined rules and options.
AI-powered behavior
A truly intelligent chatbot will be able to adapt its behavior based on user preferences, past interactions, and current situations. By using advanced machine learning algorithms, your bot can save time and resources by adapting its conversation path and feature set to suit the needs of each individual user. This means that your bot will be able to serve as a true digital assistant by providing users with exactly what they need at the right time. This saves your customers time and increases their satisfaction with your brand by allowing them to complete their desired tasks more efficiently.
Dynamic content and ad serving
A truly intelligent bot is able to serve up content based on user preferences, past interactions, and current situations. By doing so, it can provide users with exactly what they need at the right time. This saves your customers time and increases their satisfaction with your brand. This functionality can be applied to a number of scenarios, such as displaying different offers based on the time of day and day of the week, displaying recommended articles and products based on user search history, or even adapting the language of your bot to suit the age and gender of the person using it. By giving your bot the ability to serve up dynamic content and advertisements, you can create a personalized and engaging experience for your users.
User control and transparency
A truly intelligent bot is able to provide users with a level of control and transparency that goes above and beyond current expectations. By giving users the ability to turn your bot on and off, select the degree of their personalization, and even see how their data is being used, you can instil a sense of trust in your customers by letting them know that their privacy and choices are being respected. This transparency can also help you avoid regulatory roadblocks and regulations around data protection and privacy by letting your users know what your bot is collecting and how it’s being used. By embracing these key differentiators of conversational AI, you can create a truly intelligent bot that can transform your business and the way your customers experience your brand.